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Glow Paddle Fest
Result
Year one custom art
Platform
Type
Event launch video
First year. First Glow Paddle Fest on the Santa Fe River. There was no template to copy, so we built the look from scratch: custom art, custom motion, neon, night water, the whole event in one piece people could share. A brand new night float does not get a second chance at a first impression. This was that impression. Original graphics, built for the feed, made so a free river night actually felt like a festival.
Watch: https://www.instagram.com/reel/DZchu85CD-2/
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