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Oliver Anthony

Result

1,000,000 views

Platform

YouTube

Type

Vertical edit

1,000,000 views. I cut a vertical version of Oliver Anthony's Rich Men North of Richmond the week the song landed, because it hit, and because nobody had a phone-first version that was easy to watch. I did not know it was about to become a national moment. I just made the edit people could finish in a car. A million views later, that is the proof: right time, right format, a piece people actually felt. Luck and craft in the same clip.

Watch: https://youtu.be/4JcUJE5LWsI